Google Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyse your traffic data in an entirely new way. With Google Analytics you're more prepared to write better-targeted ads, strengthen your maketing initiatives and create higher converting websites.

Google Analytics has always exclusively used 1st party cookies to ensure reliable tracking and protect visitor privacy. Google Analytics runs on the same globally renowned infrastructure that powers Google, maximising data integrity and privacy.

Google Analytics makes it easy to turn page views into profits. And when used with other products in the Google ecosystem - including AdWords, AdSense, Website Optimiser, Webmaster Tools and others - it's easy to gain insights across marketing activities.

Advertising Return of Interest

Measure the success of your display, search, new media and offline advertising efforts. Track sales and conversions by measuring your site engagement goals against threshhold levels that you define.

Cross Channel and Multimedia Tracking

Compare your site usage metrics with industry averages and track Flash, video, and social networking sites and applications. Understand visitor intent, find out what your customers are really looking for and speed up time to conversion.

Customised Reporting

Create the reports, dashboards, and segments that make the most sense for your business. Custom variables allow you to define multiple, and even simultaneous tracking segments based on hits, session or visit level data. Custom variables provide you the power and flexibility to customise Google Analytics and collect the unique site data most important to your business.

Sharing and Communicating

Administration controls and email reports allow you to share data across your organisation. Schedule or send ad-hoc personalised report emails that contain exactly the information you want to share. With sophisticated administrator and user controls you can control how senstive data is shared and which reports are available to users on your account.

Visualising Data

Uncover trends, patterns, and key comparisons with funnel visualisation, motion charts, mapping, and more. Motion Charts add sophisticated multi-dimensional analysis to most Google Analytics reports. Select metrics for the x-axis, y-axis, bubble size and colour and view how these metrics interact over time. Choose the metrics you want to compare and expose data relationships that would be difficult to see in traditional reports.